Synergy Flavors, INC.

  • Business Development Manager - Beverage

    Job Locations US-IL-Wauconda
    Posted Date 2 weeks ago(4/2/2018 8:48 PM)
    # of Openings
  • Overview

    The Business Development Manager provides leadership in the development of business plans and new product development plans in support of the strategic plan for Synergy.  The position manages the Beverage product portfolio, identifying customer and market needs and translating those needs to product and technology needs from Synergy. Business Development Manager drives commercialization of products and technologies, partnering with Sales, Marketing, Flavor Creation & Applications and Research.


    • Leads the development of business plans for the Beverage business.
    • Oversee and influence development associated with the product lines: cost/margins, forecasts, pricing, research & development, marketing, etc.
    • Responsible for identifying market segments, understanding the market landscape for Synergy products; identifying growth opportunities and product gaps, evaluating the competitive offerings in these segments, and communicating the requirements of these market segments to Research & Development and senior leadership.
    • Determine current and future needs by researching customer needs/wants and industry trends.
    • Manage the project pipeline for Beverages. Prioritize projects with input from VP Sales & Technical Director.
    • Work with Account Managers and VP Sales to develop and execute strategies at target accounts
    • Develop and recommend product positioning and pricing strategy to produce the highest possible long-term market share, sales volume, and profitability.
    • Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, etc.
    • Assist with the development of the annual marketing plan and for advertising, promotion and sales aids in accordance with the annual marketing plan
    • Represent the company and the product lines at industry trade shows and conferences, as well as at customer presentations.


    • Bachelor’s Degree in Food Science, Chemistry or Marketing (with strong technical acumen)
    • Master’s Degree a plus.
    • MUST have experience in marketing ingredients to beverage companies
    • 5+ years job related experience in product management, marketing, and/or sales in the food ingredients and/or flavor industry.
    • In-depth expertise in new product development from conception to market launch.
    • Management experience directing cross-functional teams to oversee profitability of products (existing and newly developed products).
    • Budgeting experience – expenses and capital requirements for product projects
    • Strong product development, strategic planning, marketing, and project management skills.
    • Proven leadership abilities and strong presence. Above-average presentation skills are required, as are excellent verbal and written communication skills. Outstanding interpersonal skills with ability to influence cross-functional team members, as well as senior management.
    • In-depth knowledge of the flavor and food ingredient global marketplace as it relates to beverages.
    • Excellent customer focus, cross-cultural communication, organizational, analytical, and problem-solving skills.
    • Team player who enjoys customer contact.
    • Self-starter with high energy level and ability to think and act strategically in a fast-paced environment.
    • Willingness to travel at short notice and on a regular basis (up to 30%)


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